Center for Innovative Marketing of Patient and Community Centered Care - Faculty of Commerce, Mansoura University, Egypt

Innovative Marketing Strategic Map

Visibility	The Innovative Health Marketing Center seeks to place the University Children's Hospital on the map of global health developments and make it a role model locally, regionally and globally.
The message	Providing a distinguished health service through a stimulating environment and effective partnerships to meet the needs and desires of the Egyptian child community to create a general value for services through diversification and development of health services and the best use of modern marketing strategies. strong>
Strategic Axes	1- Establishing a sustainable innovative system On the safety of patients and their families. 2- Establishing a sustainable innovation system On the safety of children and their families. 3- Establishing a sustainable innovative system around the sustainability of the hospital environment.
Strategic Results	1- delivering health services to children at the left time and place. 2- Access to preventive health for children and their families and dealing with health crises, epidemics and disasters to achieve health security. 3- Increase the hospital's financial return to achieve the hospital's sustainability.
Customer	1- Establishing a sustainable innovative system around patient-centered health care in the hospital. 2- Establishing a sustainable innovative system for the safety of children and their families.
Financial aspect	Establishing a sustainable innovative system around the sustainability of the hospital environment
Operations	1- Creating a marketing database for the hospital. 2- Excellence and Operational Governance.
Growth and Development	Building and empowering hospital staff and motivating them to sustainably innovate around patient-centered care, the community and the hospital environment.
Values	• Compassion: Our healthcare is characterized by humanity and heartfelt service. • Patients First:is the framework for our person-centered care philosophy. • Family environment: is the basis of teamwork. • Patient safety: is the core of our work at the Marketing Center. • Partnership: is our approach to patients, their families, staff, physicians and the community. • Development • Innovation / Creativity: is our competitive advantage that sets us apart from competitors.

Request of Membership

Form for nomination for membership of the Advisory Council

Responsibilities of Patient Consultant

1. They share ideas and information about experiences so that others can learn from them.

2. They act as patient representatives and raise their voices.

3. They reflect the needs of the community and its perception of hospital services.

4. They respect the views of others.

5. They speak comfortably and openly in a group.

6. They interact well with different people.

7. They attend meetings on time.

8. They carry out the tasks and activities assigned to them.

9. They keep all discussions confidential.

10. They work as active members in the hospital committees and in its activities.

To participate, click on the registration link in the registration form for membership of the Advisory Council, or go to the headquarters of the Innovative Marketing Center for Patient and Community Centered Care.

Patient experience questionnaire in outpatient clinics, emergency departments and inpatient departments

Patient and family experience questionnaire in outpatient clinics

Questionnaire of the experience of the patient and his family in the internal departments

Questionnaire of the experience of the patient and his family in the emergency department

Introduction

The Innovative Marketing Center is one of the units of a special nature affiliated with the University Children’s Hospital and is interested in developing and innovating health services and products through the hospital’s departments and units and marketing them to achieve health care around the Egyptian child community and sustainable health development and activate the hospital’s role as an integrated expertise house that participates in studying the child’s community problems. Through working in the fields of scientific, technical and applied research, organizing programs, training courses and health marketing campaigns, in addition to providing technical consultations in all fields and providing solutions to their problems.

Objectives:

1. Promote patient-centered health care and improve patients' experience.

2. Promoting optimal utilization of hospital resources.

3. Motivate workers to be creative and innovative, centered around patient care.

4. Enhancing emotional communication with patients and their families.

5. Enhancing digital communication with the child community (patients - healthy).

6. Encouraging investment and raising the percentage of government and private sector participation.

The Administrative Team:

Prof. Ashraf El Sharkawy

General Director of the Mansoura University Children's Hospital

Prof. Diabetes and Endocrinology.

Prof. Noha Tharwat

Deputy Director General of the Mansoura University Children's Hospital

Prof. Neurology Unit

Prof. Mayada Sabry

Deputy Director General of the Mansoura University Children's Hospital

Prof. Infection Diseases Unit

Dr. Wafaa Abu Suleiman Moqbel

The Administrative Officer of the Center

PhD in Business Administration majoring in Marketing at Mansoura University

Miss: Rania Abd-ElHakim Zaki

The Center Coordinator

Bachelor of Nursing

Innovative Marketing Strategic Map

Request of Membership

Patient experience questionnaire in outpatient clinics, emergency departments and inpatient departments

Introduction

electronic systems

Social Media for Hospital Departments

Contact Data

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