Visibility | The Innovative Health Marketing Center seeks to place the University Children's Hospital on the map of global health developments and make it a role model locally, regionally and globally. |
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The message | Providing a distinguished health service through a stimulating environment and effective partnerships to meet the needs and desires of the Egyptian child community to create a general value for services through diversification and development of health services and the best use of modern marketing strategies. strong> |
Strategic Axes |
1- Establishing a sustainable innovative system On the safety of patients and their families. 2- Establishing a sustainable innovation system On the safety of children and their families. 3- Establishing a sustainable innovative system around the sustainability of the hospital environment. |
Strategic Results |
1- delivering health services to children at the left time and place. 2- Access to preventive health for children and their families and dealing with health crises, epidemics and disasters to achieve health security. 3- Increase the hospital's financial return to achieve the hospital's sustainability. |
Customer |
1- Establishing a sustainable innovative system around patient-centered health care in the hospital. 2- Establishing a sustainable innovative system for the safety of children and their families. |
Financial aspect | Establishing a sustainable innovative system around the sustainability of the hospital environment |
Operations |
1- Creating a marketing database for the hospital. 2- Excellence and Operational Governance. |
Growth and Development | Building and empowering hospital staff and motivating them to sustainably innovate around patient-centered care, the community and the hospital environment. |
Values |
• Compassion: Our healthcare is characterized by humanity and heartfelt service. • Partnership: is our approach to patients, their families, staff, physicians and the community. |
Form for nomination for membership of the Advisory Council
Responsibilities of Patient Consultant
1. They share ideas and information about experiences so that others can learn from them.
2. They act as patient representatives and raise their voices.
3. They reflect the needs of the community and its perception of hospital services.
4. They respect the views of others.
5. They speak comfortably and openly in a group.
6. They interact well with different people.
7. They attend meetings on time.
8. They carry out the tasks and activities assigned to them.
9. They keep all discussions confidential.
10. They work as active members in the hospital committees and in its activities.
To participate, click on the registration link in the registration form for membership of the Advisory Council, or go to the headquarters of the Innovative Marketing Center for Patient and Community Centered Care.
The Innovative Marketing Center is one of the special units affiliated with the University Children's Hospital, which is concerned with developing and innovating health services and products through the hospital's departments and units and marketing them to achieve health care for the Egyptian child community and sustainable health development and activating the role of the hospital as an integrated specialized expertise house that participates in studying the community's problems related to the child, through working in the fields of scientific, technical and applied research and organizing programs, training courses and health marketing campaigns in addition to providing technical consultations in all fields and providing solutions to their problems.
The center was established In 2021.
Vision:
The Center for Innovative Health Marketing seeks to place the University Children's Hospital on the map of global health developments and make it a model to be emulated locally, regionally and globally.
Message:
Providing distinguished health services through a stimulating environment and effective partnerships to meet the needs and desires of the Egyptian child community to create a general value for services by diversifying and creating health services and the best use of modern marketing strategies.
Objective:
1. Enhancing patient-centered healthcare and improving patient experience.
2. Enhancing optimal utilization of hospital resources.
3. Motivating staff to be creative and innovative based on patient healthcare.
4. Enhancing emotional communication with patients and their families.
5. Enhancing digital communication with the child community (patients - healthy).
6. Encouraging investment and increasing the participation rate of the public and private sectors.
The Center's Administrative Team:
Prof. Ashraf Al-Sharqawi General Manager of the University Children's Hospital
Prof. Endocrinology and Diabetes
Assistant Professor Dr. Mayada Sabry Deputy Director General of the University Children's Hospital
Prof. Infectious Diseases
Prof. Noha Tharwat General Supervisor of the Innovative Marketing Center
Prof. Neurology
Dr. Wafaa Abu Suleiman Muqbil Administrative Officer of the Marketing Center Innovation
Master and PhD in Business Administration, Marketing Specialization, Mansoura University
Engineer. Abeer El-Sayyid El-Bishbishy Digital Officer
Ms. Rania Abdel Hakim Zaki Patient Experience Coordinator
Nurse. Ayat Al-Mutawali Patient Experience Coordinator
Nurse. Soma Fayed Patient Experience Coordinator
Mobile: 01103139009
Email: imc1032007@gmail.com