Introduction
The Innovative Marketing Center is one of the units of a special nature affiliated with the University Children’s Hospital and is interested in developing and innovating health services and products through the hospital’s departments and units and marketing them to achieve health care around the Egyptian child community and sustainable health development and activate the hospital’s role as an integrated expertise house that participates in studying the child’s community problems. Through working in the fields of scientific, technical and applied research, organizing programs, training courses and health marketing campaigns, in addition to providing technical consultations in all fields and providing solutions to their problems.
Objectives:
1. Promote patient-centered health care and improve patients' experience.
2. Promoting optimal utilization of hospital resources.
3. Motivate workers to be creative and innovative, centered around patient care.
4. Enhancing emotional communication with patients and their families.
5. Enhancing digital communication with the child community (patients - healthy).
6. Encouraging investment and raising the percentage of government and private sector participation.
The Administrative Team:
General Director of the Mansoura University Children's Hospital
Prof. Diabetes and Endocrinology.
Deputy Director General of the Mansoura University Children's Hospital
Prof. Neurology Unit
Deputy Director General of the Mansoura University Children's Hospital
Prof. Infection Diseases Unit
Dr. Wafaa Abu Suleiman Moqbel
The Administrative Officer of the Center
PhD in Business Administration majoring in Marketing at Mansoura University
Miss: Rania Abd-ElHakim Zaki
The Center Coordinator
Bachelor of Nursing
