| Visibility | The Innovative Health Marketing Center seeks to place the University Children's Hospital on the map of global health developments and make it a role model locally, regionally and globally. |
|---|---|
| The message | Providing a distinguished health service through a stimulating environment and effective partnerships to meet the needs and desires of the Egyptian child community to create a general value for services through diversification and development of health services and the best use of modern marketing strategies. strong> |
| Strategic Axes |
1- Establishing a sustainable innovative system On the safety of patients and their families. 2- Establishing a sustainable innovation system On the safety of children and their families. 3- Establishing a sustainable innovative system around the sustainability of the hospital environment. |
| Strategic Results |
1- delivering health services to children at the left time and place. 2- Access to preventive health for children and their families and dealing with health crises, epidemics and disasters to achieve health security. 3- Increase the hospital's financial return to achieve the hospital's sustainability. |
| Customer |
1- Establishing a sustainable innovative system around patient-centered health care in the hospital. 2- Establishing a sustainable innovative system for the safety of children and their families. |
| Financial aspect | Establishing a sustainable innovative system around the sustainability of the hospital environment |
| Operations |
1- Creating a marketing database for the hospital. 2- Excellence and Operational Governance. |
| Growth and Development | Building and empowering hospital staff and motivating them to sustainably innovate around patient-centered care, the community and the hospital environment. |
| Values |
• Compassion: Our healthcare is characterized by humanity and heartfelt service. • Partnership: is our approach to patients, their families, staff, physicians and the community. |
Form for nomination for membership of the Advisory Council
Responsibilities of Patient Consultant
1. They share ideas and information about experiences so that others can learn from them.
2. They act as patient representatives and raise their voices.
3. They reflect the needs of the community and its perception of hospital services.
4. They respect the views of others.
5. They speak comfortably and openly in a group.
6. They interact well with different people.
7. They attend meetings on time.
8. They carry out the tasks and activities assigned to them.
9. They keep all discussions confidential.
10. They work as active members in the hospital committees and in its activities.
To participate, click on the registration link in the registration form for membership of the Advisory Council, or go to the headquarters of the Innovative Marketing Center for Patient and Community Centered Care.
The Innovative Marketing Center is one of the units of a special nature affiliated with the University Children’s Hospital and is interested in developing and innovating health services and products through the hospital’s departments and units and marketing them to achieve health care around the Egyptian child community and sustainable health development and activate the hospital’s role as an integrated expertise house that participates in studying the child’s community problems. Through working in the fields of scientific, technical and applied research, organizing programs, training courses and health marketing campaigns, in addition to providing technical consultations in all fields and providing solutions to their problems.
Objectives:
1. Promote patient-centered health care and improve patients' experience.
2. Promoting optimal utilization of hospital resources.
3. Motivate workers to be creative and innovative, centered around patient care.
4. Enhancing emotional communication with patients and their families.
5. Enhancing digital communication with the child community (patients - healthy).
6. Encouraging investment and raising the percentage of government and private sector participation.
The Administrative Team:
General Director of the Mansoura University Children's Hospital
Prof. Diabetes and Endocrinology.
Deputy Director General of the Mansoura University Children's Hospital
Prof. Neurology Unit
Deputy Director General of the Mansoura University Children's Hospital
Prof. Infection Diseases Unit
Dr. Wafaa Abu Suleiman Moqbel
The Administrative Officer of the Center
PhD in Business Administration majoring in Marketing at Mansoura University
Miss: Rania Abd-ElHakim Zaki
The Center Coordinator
Bachelor of Nursing
Mobile: 01103139009
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
electronic systems
Social Media for Hospital Departments
Contact Data
60 Al-Gomhoria Street, Children's Hospital, Mansoura University, 35516
02+ (050) 2200207 - 2200204
02+ (050) 2200206 - 2238673
Number of visits
- Number of visits
- 868880
Visits today
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