Innovative Marketing Strategic Map
| Visibility | The Innovative Health Marketing Center seeks to place the University Children's Hospital on the map of global health developments and make it a role model locally, regionally and globally. |
|---|---|
| The message | Providing a distinguished health service through a stimulating environment and effective partnerships to meet the needs and desires of the Egyptian child community to create a general value for services through diversification and development of health services and the best use of modern marketing strategies. strong> |
| Strategic Axes |
1- Establishing a sustainable innovative system On the safety of patients and their families. 2- Establishing a sustainable innovation system On the safety of children and their families. 3- Establishing a sustainable innovative system around the sustainability of the hospital environment. |
| Strategic Results |
1- delivering health services to children at the left time and place. 2- Access to preventive health for children and their families and dealing with health crises, epidemics and disasters to achieve health security. 3- Increase the hospital's financial return to achieve the hospital's sustainability. |
| Customer |
1- Establishing a sustainable innovative system around patient-centered health care in the hospital. 2- Establishing a sustainable innovative system for the safety of children and their families. |
| Financial aspect | Establishing a sustainable innovative system around the sustainability of the hospital environment |
| Operations |
1- Creating a marketing database for the hospital. 2- Excellence and Operational Governance. |
| Growth and Development | Building and empowering hospital staff and motivating them to sustainably innovate around patient-centered care, the community and the hospital environment. |
| Values |
• Compassion: Our healthcare is characterized by humanity and heartfelt service. • Partnership: is our approach to patients, their families, staff, physicians and the community. |
